How Should Photography Industry Deal with the Aftereffect of COVID-19 Crisis

The world is undergoing a horrendous moment now as COVID-19 is affecting and killing hundreds of thousands of people around the world. The news that is the talk of the town in all forms of media globally is the Novel coronavirus. The issue that has been the cause of worry for all the world leaders at the moment is the coronavirus disease. Already, the outbreak of coronavirus disease has been labeled as a pandemic by the World Health Organization. Along with taking away human lives, coronavirus is taking a toll at world’s economy. Businesses have already started slumping beckoning that the world is slated for encountering an economic recession soon. Among various underperforming industries currently, the photography industry is worth mentioning.

On top of that, due to the lockdowns imposed in various countries, many of the companies got forced to bust their businesses permanently due to the abrupt slowdown. Layoffs in companies have become a frequent incident due to the failure of generating minimum revenue. With the passage of time, the world seems to be heading towards a dire consequence.

One of the factors that concern us is how the businesses will overcome the forthcoming economic downturn. Whether it be industrial manufacturing, real estate, tourism, hotels and restaurants, e-commerce and retail, photography, or sports and entertainment, all are incurring massive losses. This implies that it would be a huge challenge for all these businesses to stand up on their feet after the COVID-19 disaster gets over. In this write-up, we will put forth some tips as to how should the photography industry navigate with the aftermath of coronavirus calamity.

Let’s throw light on the course of actions that photography businesses should consider to cope with the upcoming challenging circumstance.

Track the Locations of Workforce and Offer Necessary Support:

Workforce is the driving force of a company. No doubt, after this fatal COVID-19 calamity gets over, people including the photographers working for various companies will still be apprehensive of the circumstance because of coronavirus’ severity. The current rampant killings of people worldwide will surely haunt them in the coming days and they will be hesitant to resume their works. Then, the onus is on the photography companies to connect with their employees and know their conditions. They should motivate them and offer them the required mental and financial support. More importantly, they have to make sure that their employees are out of phobia and concerns.

Develop and Enforce New Company Policy:

Pandemic diseases don’t happen quite often but when they take place, they demand sweeping initiatives from various industries including the photography industry. Many of the existing policies may not function properly for photographers. As COVID-19 disease affects health and can cause death, massive changes are required by photography companies and agencies in the healthcare policies. Absence in the office due to sickness should be navigated with leniency and given due gravity. Employees should go through an easy process in reporting sickness and their concern should be appreciated. In addition to that, these companies can offer hand-sanitizers, face shields, gloves, and other healthcare products complimentarily to motivate their employees.

Figure out the Points of Failure:

When a pandemic calamity befalls us, along with the masses, the companies also suffer. Even if they take precautions, there will be certain areas, in which they will fluff. This applies even to photography agencies. Some departments including call centers and shared service centers are likely to be affected severely after the coronavirus issue gets over as customer-connection will be limited at that time. Apart from that, other departments including the photographers are also vulnerable in case they are unable to encounter the consequence of this critical situation. So, it’s key to make sure whether liable people have the capacity to handle the imminent critical situation.

Carry out Scenario-analysis:

COVID-19 disease has already expanded worldwide disrupting the business operations of global giants. The photography industry is also feeling the heat due to the pandemic. Looking at the current situation, it can be predicted that this uncertain situation would span for a few months at least if not more. During the current dire phase, the photography companies shouldn’t get fidgety and out of their mind rather they should think of the best and worst-case scenarios. How passionate will people be for travel photography after undergoing such a grim phase?  Will the demand for photographers decline? This type of reflection in advance will allow the companies to design and develop plans to combat the forthcoming adverse effects of COVID-19.

Don’t Downplay other Associated Hazards:

Even though the biggest global concern and threat currently is the coronavirus issue, this doesn’t allow the organizations including the photography companies to play down the other ongoing issues and risks. They can’t afford to override issues like cybersecurity which remains unaffected by the current pandemic. Regardless of the industry, cybersecurity can be maintained by the companies’ concerned professionals with access to the internet and this can even be executed remotely from home. Similar to this, there are other tasks including writing textual content, carrying out digital marketing, optimizing images, and many more can be accomplished easily and smoothly remotely. If photography companies persist in doing this type of handy official works at this moment of crisis, their trouble post-coronavirus crisis will decline to a great extent.

No doubt,  coronavirus pandemic besides killing people globally is also causing economic depression gradually. Employees working for various companies including photography companies are unable to focus on their regular works and are more concerned about their safety. Some companies have already shut down their businesses while others are continuing their operations as they can. Many of the companies allowed their staff to work from home to keep their operations uninterrupted.

We don’t know how long this lethal virus will haunt us but the companies have to take necessary preparations based on the available options to mitigate the upcoming adverse effects. Besides, managing their business operations, they should also extend their helping hands by donating money, doing philanthropic activities, and spreading awareness through digital mediums.

We anticipate that we can overcome the current fatal crisis soon with concerted effort and people will be back to their normal and bustling lives. Stay home, stay safe.